Hyeong-Seob Cho
Hyeong-Seob Cho (1975) is a visual artist based in Busan. His practice explores forgotten media and the everyday memories they contain, drawing attention to traces that quietly vanish in the course of digitalization and urban change. By reintroducing analog forms into digital contexts, he reflects on how different temporalities overlap in contemporary life.
About the instruction and the artist
Hyeong-Seob Cho (1975) is a visual artist based in Busan. His practice explores forgotten media and the everyday memories they contain, drawing attention to traces that quietly vanish in the course of digitalization and urban change. By reintroducing analog forms into digital contexts, he reflects on how different temporalities overlap in contemporary life. In his instruction Sea Started Rowing, Somewhere in Between, Cho invites us to imagine drifting with the sea rather than steering against it, and to draw a self-portrait as the sea would—without outline, without control. This gesture becomes a way of reconsidering our sense of direction and identity through the perspective of the ocean.
Call to action
The sea carries our waste as much as it carries us. Every year, millions of tons of single-use plastic end up in the ocean, fragments of a lifestyle designed for disposability. While individual gestures of reuse are important, real change requires political pressure. Support campaigns that demand bans on single-use plastics, vote for representatives who commit to stricter packaging laws, and make your voice heard in local assemblies. The drift toward a cleaner sea begins with collective insistence.